About Us

From Our Family To Yours

“At Salash we carefully use the authentic, natural methods of earlier times to slowly develop the wonderful textures, unrivalled depth of flavours and excellent natural keeping qualities that you’ll find in all of our products today.”

Since the 16th century, our hometown of Sombor in
north-western Serbia has been using the same regional craft to produce
dry-cured deli meat delicacies. Perfected over hundreds of years our methods of
food preparation and flavour combinations are the very best.

Four Generations. One Shared Passion.

Salash began in our hometown of Sombor, in north-western
Serbia, where our great-grandfather Deda Bracika first passed down his love of
naturally cured meats to our grandfather Lazar. This knowledge was then handed
to our father, Dragoslav, who became the next guardian of our family’s craft.

When the Mirkov family moved to New Zealand in 2009,
Dragoslav carried these traditions with him. He continued to pass them on to
the next generation — not just recipes, but values: patience, honesty in
ingredients, and respect for time. Together, as a family, we made a promise to continue
honouring those traditions and share the flavours of our heritage with the
people of our new home, New Zealand.

At Salash, we use authentic, natural methods inspired by
earlier times. We work diligently, allowing flavour and texture to develop
naturally — without any shortcuts, artificial preservatives, or added nitrates.

Today, multiple generations of our family guided by Gradimir are involved in
every step of the process, from sourcing quality New Zealand meat to curing,
smoking, slicing, and packaging. Every product we make reflects the same
principles that Deda Draza(Dragoslav) taught us — that the best food is made
with care, patience, and pride.

We invite you to enjoy our range and share in
the flavours our family has been perfecting for generations.

From our family to yours



Why Salash?

At Salash, we are proud to say that:

  • We never compromise on quality - we hand pick only the best ingredients
  • All Natural Products - traditional curing techniques mean we don’t use artificial preservatives, colourings or added nitrates
  • No Nasties - our products are all Gluten Free and Dairy Free
  • Proven recipes passed down for four generations
  • Traditional production methods that provide authentic flavours
  • We proudly stand by the quality and authenticity of all our products. It is our pleasure to offer them for our customers to enjoy just as much as our family does!

Award Winning Products